So, you no longer need to think in terms of a blog as some extension of your website, but more in terms of blogging behavior and technology as the fundamental component of your content strategy.

Websites owners are using blog software to turn their sites into highly engaging content management systems and that evolution will continue to pick up steam for every type of business in the near future.

Database driven sites

The next evolution of the small business website will include proven blog technology - database driven pages, RSS feeds, and auto created XML sitemaps. (While not perfect, my entire site, pages and all, has been WordPress driven for years.)

Permalink content structure

The traditional blog structure around dates and categories will go underground as content producers simply create keyword rich content that is evergreen and no longer consumed in chronological or journal fashion (Copyblogger has been doing this for some time.)

Jukebox delivery

One of the real innovations in the content management approach will come in the delivery of the content. As the site owners move to a content strategy they will ask designers and programmers to create new navigation, search and presentation formats that allow consumers to call up content very much like a jukebox and follow paths of content based on their interest rather than site structure.

Aducational writing

Now that the market has developed a mature taste for blog style content, marketers will begin to wrap more commerce in the content. Educational content will contain product and service offerings as a natural flow of the conversion process.