Tips for Consumers

Each location-based service provider offers unique functions; however, the general idea behind these networks is that, by downloading an app to your smartphone or other device, you can broadcast information on where you are and what you're doing. Cool, but how is this different from the geolocation services offered by long-standing social networks such as Facebook and Twitter?

The primary benefit of using location-based networks is their robustness when it comes to sharing specific location information. Since these networks are specifically designed to share location information, you can find valuable information on popular restaurants, museums, and other destinations. You can also keep closer tabs on your friends and family members if you're into that sort of thing.

Here are a few additional options for maximizing your location-based service experience:

• Check-in Frequently - The more you check-in at locations, the more likely you will be to receive rewards from businesses. Wouldn't it be cool to have businesses offer you rewards simply from what they learned about your business loyalty on these networks?
• Leave Comments - If you love discovering the next best restaurant or business, leave frequent comments on these networks. No one will know you were there unless you broadcast it.

Many businesses are jumping on the location-based services ship because they recognize the power of this technology. If you own a business and haven't yet explored this social media realm, it may very well be worth your time to do so.

One common business use of location-based services is offering coupons and other valuable perks for those customers who are listed as visiting their businesses frequently. Top companies such as Starbucks and Jimmy Choo are great examples of companies utilizing the power of these networks.

Many location-based networks allow members to comment on the places they visit. As a business owner, these comments are great chances to learn what customers are saying about your products.

Apart from the opportunities mentioned above, here are a few additional tips for using location-based services to expand your business:

• Leave Business Relevant Tips - Use these networks to leave valuable tips for your target market regarding locations throughout your city. Get a little creative with these, such as by listing the best places customers can take the food they order from your restaurant for a picnic.
• Organize Contact Meet-ups - If you are an entrepreneur attempting to build contacts, organize meet-ups at various locations with possible clients and business contacts.

While location-based technology is still relatively new, it's obvious to see what is possible for both consumers and businesses. Test out a few networks and see what you think as this could end up being your social media network of choice.