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Newsletter Archive 2011
Pitching To Be A Guest Blogger
A great way to get your name or your brand name 'out there' is by asking bloggers to review your products or publish guest blog posts for you.
Date: 12.07.11
Social Media - Why You Should Watch What You Say
Using social media has become a part of our everyday lives. Once upon a time, we would pick up the phone or pop round for coffee when we wanted to catch up or arrange outings.
Date: 11.16.11
Why You No Longer Need A Blog
Despite the title of this post I happen to think that blogging as a business marketing tool is very much alive, but not in the same sense that kicked off what might be called the golden age of blogging. (Wonder if that period will make the history books?)
Date: 10.26.11
Copywriting And Research
Ever wondered how a copywriter does it?
Day after day, they sit in front of their computers writing amazing copy that compels even the most hardened cynic into buying products and services they didn't realise they needed.
Date: 10.12.11
Google+ Tips - Building Your Brand
It is the era of social and Google+ is the latest entry in the arena. This attempt at social networking by Google seems to be working as in a month only the user base shot up to 25 million.
Date: 09.01.11
What Do You Think Of When You Think PR?
Air kissing. Extremely expensive magazine/newspaper columns. Glossy magazine adverts... Believe it or not, PR doesn't have to break the bank. In fact sometimes it won't even touch it.
Date: 08.12.11
Find Friends On Google+
Google+ is spreading-expanding and reaching out at a rate that is maddening. Everybody, who's anybody, is on Google+. So are you, and you are faced with two questions, related totally to the 'social' part of G+:
Date: 07.28.11
If You Invest In SEO, Invest Wisely
Cost is not important. Let me repeat that: Cost is not important. What is important is ROI (Return on Investment).
Date: 07.11.11
Are Social Media Monitoring Tools Worth The Money?
Social media monitoring is a critical aspect to any well thought-out social strategy implementation.
Date: 06.22.11
Website Copywriting - Sanitary Advice
Take a look at your website. Have a quick read of it - have you we'd everywhere?
Far too many company websites out there are suffering from a nasty bout of incontinence. Their website copy is littered with we.
Date: 06.08.11
Building Your Twitter Following
As a self-confessed Twitterholic, I'm always on the lookout for great advice on how to get the most out of the social media revolution that is Twitter.
Date: 05.20.11
Tips For Sharing Content On Facebook
Last week Facebook added some new tools to its public sharing toolbox and is aggressively whittling away at one of the most vexing issues in the social network world - unfiltered sharing.
Date: 05.04.11
How Many Keywords Should You Target?
I have been a copywriter for a while now and many of the projects I am commission to carry out involve search engine optimisation. That's hardly surprising considering the importance of online marketing to today's businesses.
Date: 04.14.11
Is Retargeting Right For Your Business?
It's my last session at the 2011 SES New York, and I'm very excited to leave on a high note with the "Is Retargeting/Remarketing Right for You?" session.
Date: 03.30.11
What You Can Learn From Content Farms
While Google has taken action against content farms, from a strategic perspective I still think there are lessons that every publisher can learn from the content farm model. If you haven't already seen it, please take a look at the leaked AOL document on content farms.
Date: 03.16.11
How To Add Content Marketing To Your Strategy
Google Farmer update paranoia aside, there are plenty of reasons to make content marketing a more prominent piece of your online marketing mix. Content fuels search visibility, social sharing and consumer interaction.
Date: 03.04.11
Tips For Managing Social Media
Today's post really started as an answer to a reader's question - "Is there a way to schedule status updates to my Facebook Pages?"
Date: 02.18.11
Utilizing Location Based Services For Your Business
In the world of online social media, location-based services may be the next best thing. Since this technology is still relatively new, it could head off in several possible directions.
Date: 02.03.11
Getting The Most From Online Video
The use of video to tell your story, put a real live face on the company and showcase your products, services and customer testimonials is a very foundational online tactic these days.
Date: 01.19.11
How
To Make Your Company More Appealing To Younger Candidates
What's your take on corporate talk? You know, the words that never seem to go
out of fashion when you read a news release, or a job description, or a What We
Do page on a company website?
Date: 01.04.11
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