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Newsletter Archive 2009
What Is The Future Of Web Search?
Moderated by Simon Heseltine, Senior Marketing Manager for AOL with panelists including: Eli Goodman from comScore, Justin Merickel of Efficient Frontier and Doug McMillen from Microsoft Advertising.
Date: 12.09.09
How To Use Google Analytics Advanced Segments On Your Site
If you are using Google Analytics on your website then you should be aware of a feature called Advanced Segments. Advance Segments is a way to isolate and analyze specific parts of your traffic.
Date: 11.25.09
How To Build Site Links That Will Improve Your Ranking
Blogs are often touted as good for search engine optimization. The reality is, blogs are simply software tools and what you get out of them from a SEO perspective is in proportion to how well you know how to use them.
Date: 11.11.09
Using The Correct Keywords For Your Pages
This is Search Engine Optimization tip number 34 in our continuing series of Search Engine Optimization tips.
Date: 10.20.09
Can Buying Links And Embeds To Your Youtube Page Hurt Your Site?
SMX West's video SEO panel taught me that the number of embeds your video gets is important to having it rank better at Youtube, and potentially in Google's universal search results.
Date: 10.01.09
How To Weigh The Risks Of Buying Backlinks
What are the pros and cons of buying links? What risks and rewards should I consider in a cost-benefit analysis of a strategy of paying for backlinks?
Date: 09.10.09
Understanding SEO Commands To Improve Optimization
One of the ways to keep track of how Google is viewing your site is to use some of the more esoteric commands available to searchers.
Date: 08.19.09
Understanding And Creating The Correct Set Of Ideas For Your SEO
Framing is when you use language to set the agenda. Framing is short for "frame of reference", meaning "a set of ideas, conditions, or assumptions that determine how something will be approached, perceived, or understood".
Date: 07.29.09
Increasing Visitors By Making Your Site Mobile
Unless you've been living under a rock, you would have heard about the phenomenal sales of the new iPhone by Apple. It sold approximately 1 million handsets in 3 days - which is approximately 231 handsets per second.
Date: 07.09.09
No Follow Stops Link Juice But Can Greatly Change PR
OK hopefully this will be the last time I talk about PR Sculpting on this blog...probably not. Matt Cutts published an interesting post about the technique SEO's understood as PR Sculpting...
Date: 06.17.09
SEO Is Always Changing, Your SEO Snapshot Should As Well
Search Engine Optimization is a changing field. At any given moment in time, companies that rely on the web for new business or customer communications will consume information about SEO and then rely on that snapshot for months or even years.
Date: 05.28.09
Optimize Press Releases For People First And Search Engines Second.
One of the most popular keyword optimization content types for SEOs and Public Relations professionals alike are press releases.
Date: 05.08.09
The Understanding And Importance Of Title Tags
I recently penned an article at Search Engine Land on Leveraging Reverse Search For Local SEO. In it, I describe how in certain exception cases, one may benefit from adding the street address into a business site's TITLE tag.
Date: 04.13.09
Getting Targeted Backlinks To Your Site
A common way to get targeted backlinks to your site is to find others in your niche and request to exchange links.
Date: 03.25.09
Removing Potential Duplicate Content Penalties
Upon further review of the new tag rel=canonical, that is used to let search engines know what URL you want indexed for any given page of your site, I can't find any reason why you wouldn't want to make it a standard part of every Web page on your site.
Date: 03.04.09
How To Boost Your Blog
As a communication and community-building tool, blogging is up there with Twitter as a key social media platform.
Date: 02.17.09
Web Strategies That Have Numerous Benefits
Should You Have Multiple Websites? Or just one?
Let's take look at a web strategy that has a number of SEO and benefits: the hub and spoke strategy.
Date: 01.28.09
Sound Analytics Advice For The New Year
Below I have posted some of my favorite web analytics tips/best practices that I received during the contest.
Date: 01.07.09
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