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Newsletter
Archive 2006
Digg And Social Marketing Strategy
There has been a lot of chatter on various blogs and forums lately about Digg banning domains (a lifetime ban it seems). Some sites have received this response from Digg...
Date: 12.22.06
Advertising On Social Media
This ClickZ track session on advertising with social media was moderated by Rebecca Lieb and included Gary Price, Henry Copeland, Bill Flitter and Marc Schiller.
Date: 12.06.06
Why And How To Submit Your Site To DMOZ
There has been an idea floating around that getting listed in DMOZ is the main criterion, whether a site is successful or not.
Date: 11.15.06
Social Media With Your Press Release
Of the many motivating factors for the use of social media press releases, there are two driving forces that stand out: The changing needs of the end consumer and increasing ease of use for the media.
Date: 11.01.06
What If Google Had Bought Friendster?
AThe New York Times is running an article about Friendster's woes, and latest attempts to revive itself. Naturally, it begins with Google.
Date: 10.18.06
For Podcasters, It’s Love, Not Money
At the close of the Podcast and Portable Media Expo, the feeling is that you are among an elite group of Web 2.0 trailblazers. True, they're all running businesses and promoting their brands, but they still carry with them the now traditional mantra "content is king" like a Coat of Arms.
Date: 10.04.06
What You Need To Know About WordPress Podcasts
WordPress is a blogging platform that has podcasting support. A podcast is a pre-recorded audio program, very much like a radio program that is listened to on the computer.
Date: 09.21.06
Google Surrenders Orkut Data To Brazil
Google is giving in to an order to share data on some of its Orkut users. The company put up a good fight, but folded as the Brazilian government threatened it with fines and penalties.
Date: 09.06.06
Brazil, Bahrain Gang Up On Google?
Google seems to be encountering some difficulties overseas. In Brazil, the government
is attempting to force the company to disclose information on certain Orkut users.
Authorities may fine Google, or could even close down its Brazilian bureau. And
in Bahrain, the government may or may not be blocking Google Earth.
Date: 08.16.06
Pay
Attention To Your Embedded Links
Optimizing any web page involves both on-page and off-page optimization. Whereas
on-page optimization emphasizes the use of carefully selected keywords to write
a web page, off-page optimization is all about building links to the web page
from other web pages as well as other websites.
Date: 07.26.06
DM
News Releases SEM Guide
The 64-page "Essential Guide to Search Engine Marketing" features a treasure trove
of articles on a range of SEM topics...
Date: 06.28.06
Tips
For Promoting RSS Feeds
There is little argument from webmasters and publishers that RSS brings in traffic.
So once you've made the leap and created a feed, how do you tell your visitors
about the feed?
Date: 06.07.06
Why
Search May Not Fragment
On April 5, fellow Search Insider Max Kalehoff wrote about the likelihood of search
continuing to be dominated by three players. Max, very convincingly, argued...
Date: 05.03.06
The
Social Media Services Gap
Okay, so clearly a lot of debate remains about how and where social media should
fit in a communications program, but there are two things the PR community seems
to largely agree on: First, that the best programs, by today's standards, are
those that blend/bridge traditional media plans with social media strategies and
tactics and secondly, that a degree of specialization and acuity is still required
to effectively navigate and participate in online conversations.
Date: 04.07.06
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