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Newsletter Archive 2010
Microsoft To Start Testing The Bing Algorithm On Yahoo!
Both Yahoo! and Microsoft have confirmed that they will start testing the Bing algorithm live on some Yahoo! traffic this month.
Date: 07.21.10
Increasing Site Traffic With Guest Blogging
Whether you're looking to reach new audiences through your blogging, or want to attract a fresh group of visitors to your own blog, guest blogging may be the solution. Guest blogging is just what it sounds like: you contribute a post to another blog or you invite someone else to post to your blog.
Date: 07.07.10
Hire Designers Trained In Search Engine Marketing
Last week I conducted a web site usability audit for a famous brand corporate web site. It never fails to amaze me why these companies don't hire designers trained in search engine marketing and user experience design.
Date: 06.23.10
What Does The Caffeine Infrastructure Mean For Your Site?
Now that the cat is finally out of the bag, I'd been getting some questions as to my personal thoughts on the world of Caffeine.
Date: 06.10.10
How To Create Interesting Keyword Rich Content
One of my constant criticisms of bloggers and the blogosphere in general is the sacrifice of keyword focus and the traffic it could bring when bloggers are more lyrical with their prose than they need to be.
Date: 05.27.10
Using Webmaster Tools To Gain SEO Ranking
You've never been able to get decent or accurate backlink counts (the number of other sites linking to your site) by running a link command search on Google.
Date: 05.12.10
Marketing Strategies Need To Be Grounded With Customer Care
Earlier this week I had the chance to present at one of the largest annual meetings of customer care professionals in the world, the SOCAP International Symposium.
Date: 04.30.10
Understanding The Content That Your Customers Are Looking For
The very name "Search Engine Optimization" would seem to answer the question of who marketers are optimizing their site for.
Date: 04.16.10
Keywords Are For More Than Just SEO
Here is an excellent post by Michele Linn (@michelelinn), a marketing consultant with her own firm, Linn Communications, 5 Ways To Find the Perfect Keywords for Your B2B Content:
Date: 03.30.10
The SEO Mindset And The Effect On SEO Strategies
If there is one are that I've been getting more acquainted with over the last year, is the state of the SEO Mindset.
Date: 03.17.10
Developing Quality Keywords Takes Time
The process of researching your keywords isn't something that should be rushed. Each phase of the research process needs to be performed deliberately, ensuring that you take the time to find all relevant terms and discard the irrelevant.
Date: 02.25.10
Making Your Blog More User Friendly
Its easy to think that all the good domain names are taken. Sure, the easy and obvious ones have been snatched up years ago, but that doesn't mean there still aren't any good .com domain names left that are perfect for your business or blog.
Date: 02.04.10
Infiltrating The Google Top 10 Real Time Results
The end of 2009 saw the search engine world abuzz with talk of real time search. Microblogging platforms such as twitter the main driver behind the movement.
Date: 01.19.10
How Dating Tactics Apply To Search Marketing
From across the room, you see...THE ONE. Wow. Your heart goes pit-a-pat at the sight. Immediately, your thoughts start racing.
Date: 01.04.10
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