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[2006-04-05] The Social Media Services Gap
Okay, so clearly a lot of debate remains about how and where social media should fit in a communications program, but there are two things the PR community seems to largely agree on: First, that the best programs, by today's standards, are those that blend/bridge traditional media plans with social media strategies and tactics and secondly, that a degree of specialization and acuity is still required to effectively navigate and participate in online conversations.
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