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07.21.10 Microsoft To Start Testing The Bing Algorithm On Yahoo!  By Aaron Wall Both Yahoo! and Microsoft have confirmed that they will start testing the Bing algorithm live on some Yahoo! traffic this month. One of the big questions from the SEO perspective is what happens to Yahoo! Site Explorer? If it goes away then webmasters will need to get link data from web indexes built by SEO companies, perhaps either Open Site Explorer and/or Majestic SEO. Yahoo! also offers a link: search in their BOSS program. While they have stated that the BOSS program will live on, there is little chance of the link: operator working in it over the longrun as Bing has disabled inbound link search on Bing.  Blekko, which is a soon to launch search start-up, doesn't have much to lose in sharing data. In the short run anything to gain awareness will likely make them money in the longrun. And so they are doing just that: Blekko is also showing just about all the behind the scenes data that they have to determine rank and relevancy. You can see inbound links, duplicated content and associated metadata for any domain in their index. Blekko will also come with custom slashtags which users can use to personalize search. And end user feature for average users? Not sure. But it will be interesting to web developers & power searchers. There are already heated debates in the comments on TechCrunch on if people will use that feature. IMHO the point isn't for it to be an end user service for average searchers, but to be one which generates discussion & builds loyalty amongst power users. And clearly it is working. :D They are also following the Jason Callus-Anus strategy of anti-SEO marketing (while giving SEOs tons of free data) The SEO gamers, content farmers and link shoppers are not going to be happy. These guys are flooding the web with content designed to turn a profit, not inform, and the searcher pays the price. One company alone generates literally tens of thousands of pages every day that are solely designed to make money from SEO traffic. Slashtags are the perfect way to bypass them and search only the sites you like. One more reason the content farmers aren't going to be happy: we're opening up all the data that is the core foundation of their business. Link data, site data, rank data - all there for everyone to see. In one fell swoop the playing field just got leveled. I think a core concept which many search engines have forgot (in an attempt to chase Google) is that if you have a place in the hearts and minds of webmasters & web developers then they will lead other users to your service. Money is one way to buy loyalty. And Google will pay anyone to syndicate their ads, no matter what sort of externalities that leads to. But now the web is polluted with content mills. Which is an opportunity for Blekko to differentiate. Continue reading this article. About the Author: Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. He is a regular conference speaker, partner in Clientside SEM, and publishes dozens of independent websites. |
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