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06.10.10 What Does The Caffeine Infrastructure Mean For Your Site?  By David HarryNow that the cat is finally out of the bag, I'd been getting some questions as to my personal thoughts on the world of Caffeine. So, here we go... say it once, then we're moving on with life. For those that missed the memo; Google's Caffeine updates is now LIVE. FIRST - this is infrastructure folks, plain and simple. If there's anything we've seen that is important with all of the recent movements is that this comes with a concerted 'need for speed'. We can only guess that it is a response to the many new elements since the last major update, Big Daddy such as, (bot not limited to); • Social (social search and Buzz) • Real Time (RTS and even QDF implications) • Universal (video, local shopping etc..) • PubSubHubub (and feed pushing) • Salmon (coming soon?) • Meta data (RDFa, Rich Snippets, semantic) • Google TV (Android etc..) • New Interface (far more options, Wonder Wheel etc..) You get thin idea. While there are no direct ranking algorithm changes directly, there is the possibility for them to be looking at deeper processing of existing signals and getting the infrastructure in place to deal with future implementations. SECOND - what we do know. Beyond the fact that Google has a need for speed, we can take what we have so far (on the record). According to Vanessa Fox, (via SEL); "The Caffeine infrastructure provides more flexibility in the type of details that can be stored with a document." - Vanessa Fox ...and Matt had said that, "It's important to realize that caffeine is only a change in our indexing architecture. What's exciting about Caffeine though is that it allows easier annotation of the information stored with documents, and subsequently can unlock the potential of better ranking in the future with those additional signals." - Matt Cutts Ok, so we did establish that part, it is about crawling/indexing/retrieval. For their part Google has said that it "provides 50 percent fresher results for web searches than our last index, and it's the largest collection " of documents they've ever had and that we will find thing "much sooner after it is published than was possible ever before.". Uh huh. That need for speed thing again. This is all very interesting as far as understanding the core. But is that it? No, they also talk about the various new types of data out there (as in the elements we outlined above) and then say; "We've built Caffeine with the future in mind. Not only is it fresher, it's a robust foundation that makes it possible for us to build an even faster and comprehensive search engine that scales with the growth of information online, and delivers even more relevant search results to you." - Google Blog> Continue reading this article. About the Author: David Harry is the President of Reliable SEO and has been building and marketing websites since 1998. He can be found writing about search and internet marketing on the Fire Horse Trail and is the author of the SEO Handbook series. http://www.reliable-seo.com http://www.huomah.com http://www.the-seo-handbook |
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