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03.17.10 The SEO Mindset And The Effect On SEO Strategies  By
David HarryIf there is one are that I've been getting more acquainted with over the last year, is the state of the SEO Mindset. You see, for the uninitiated, I not only blog here, but also; • Have a newsletter for SEO news • Publish news and articles on Search Engine Journal • Run a community some 200 strong • Have weekly SEO chat sessions • Have polls for search geeks (on Dojo main page) And it's that last one that I've been getting more and more interested in over the last while. Not only does the data bring to light some interesting elements, but they are often ideas of the brain trust in our 60 person strong Skype room. So, if you're a search geek that's curious, a blogger looking for hot topics or even a search conference looking for topics of interest; hang in for the ride while we see what is really going on in the space. It was interesting enough I thought to share it with a few notes... Enjoy.  Where SEO's are weakest? Let's look at a recent poll titled; Which area are you weakest in? • Link building - 33.7% • Video SEO - 20.9% • RDFa/Microformats - 19.8% • HTACCESS and Robots - 8.1% • Information Architecture - 7% • KW research - 3.5% • Content strategy - 2.3% • Onsite technical - 2.3% • Ecommerce SEO - 2.3% We really felt this one was interesting as in many ways, 'Content Strategy' is a huge part of link building these days. What this seems to speak to is that not only is link building a weak spot, but the understanding of 'Content Strategy' likely is as well. We also see that video and RDFa is certainly an area that many aren't up on. This is certainly confirmed with a few of the Dojo Chat Sessions we've had on Universal Search. Most of the folks attending also admitted to being weak in video and thirsty for knowledge in this discipline. Continue reading this article. About the Author: David Harry is the President of Reliable SEO and has been building and marketing websites since 1998. He can be found writing about search and internet marketing on the Fire Horse Trail and is the author of the SEO Handbook series. http://www.reliable-seo.com http://www.huomah.com http://www.the-seo-handbook |
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