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02.25.10 Developing Quality Keywords Takes Time  By
Stoney deGeyterThe process of researching your keywords isn't something that should be rushed. Each phase of the research process needs to be performed deliberately, ensuring that you take the time to find all relevant terms and discard the irrelevant. Any attempts to rush through the keyword research process will likely lead you down the wrong paths at best and at worst cause you to have to rethink your entire keyword targeting strategy. Unfortunately the research process isn't always linear. You can often be working on several phases of the research process at a time depending on what your focus is on at a given moment. There is a lot of overlap and moving backward and forward through the processes but care needs to be taken that you don't skip over or leave any of the phases out. Brainstorming Keywords 
You can start the keyword research process anywhere, but I like to start with a clean slate. What keywords do you start the research process with? Do some brainstorming. Brainstorming allows you to get a list of keywords from an unbiased perspective. The brainstorming process doesn't mean just sitting around and thinking up phrases, though can be a part of it. Good brainstorming starts with asking questions that can then lead to answers. More times than not, those answers will also be your keywords. First, think of what questions are relevant for you. Don't try to answer them, you have time for that later, but compile your list of quetions that will help you find the keywords you are looking for. Once you have a good list of questions do whatever research is needed to find the answers. Those answers give you a base of keywords you can then take to the online research tools to look for related phrases. These related phrases produce a wide-range of variations in how your topic is searched. Some relevant, others not so much. Find Core Terms First Continue reading this article. About the Author: Stoney deGeyter is president of Pole Position Marketing (www.PolePositionMarketing.com), a search engine optimization / marketing firm providing SEO and website marketing services since 1998. Stoney is also a part-time instructor at Truckee Meadows Community College, as well as a moderator in the Small Business Ideas Forum. He is the author of his E-Marketing Performance eBook and contributes daily to the E-Marketing Performance (www.eMarketingPerformance.com) marketing blog. |
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