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10.01.09

Can Buying Links And Embeds To Your Youtube Page Hurt Your Site?

By Gab Goldenberg

SMX West's video SEO panel taught me that the number of embeds your video gets is important to having it rank better at Youtube, and potentially in Google's universal search results. So why not speed things up by buying a few installs and links for your video?

If more embeds means better SEO, there seems to be an argument for buying installs, just as there is for buying links in normal SEO. An embed is when someone copy-pastes the html code from Youtube to put a video on their site.

Buying embeds or links for a Youtube page is all the more interesting since there's less risk than buying links for your own site.

• It's hard to see Youtube get penalized by Google, so your chances of wasting your money are less.

• Even if a Youtube page is penalized, you can always reupload the video with some slight modifications and try again.

• It's not like you burned a website, with the associated expenses in time and money...

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The problem is that it's easier said than done.



Youtube Video Data Patterns

Quantitative Data: Embeds, Links...

There's likely a pattern in the data in terms of the ratio of views to embeds and links. If a video has 100 views, it probably won't also have 100 embeds.

Additionally, there's probably a longtail curve in terms of what videos get the most embeds. A few videos with hundreds of thousands or millions of views get astronomical numbers of embeds.

Continue reading this article.


About the Author:
Gab Goldenberg writes on SEO at his SEO blog. Check out his services if you're in the market for something professional.
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