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12.26.07
Link Popularity - The Search Engine Credit Score
 By
Joe Griffin
There's an old saying out there that "content is king", and I agree that good content is the primary foundation for every website.
Everyone who's in the know understands that link popularity is far and away the primary driver of top search engine rankings.
After all, link popularity acts much like a "search engine credit score." When you first start out, you can have the best looking website in the world, with incredible content and an amazing business model, but until you've established some trust, tenure, and responsibility, you simply won't get any "credit" with the search engines. You've probably also heard about the very cliche "Google Sandbox." Google representatives themselves have admitted the synergies behind the Google Sandbox theory, and the actual algorithmic logic that runs the Google search results.
The Google Sandbox however isn't necessarily something that Google is intentionally inflicting upon new websites (Yahoo! has a similar policy). Understanding that Google and Yahoo! live and die on the relevancy of their search results, we must conclude that serving up websites with no established credibility, no tenure online, and zero trust would be a really bad idea.
So, I guess the question really becomes, "What is the best way to establish credibility with Google, Yahoo!, and MSN, and how can this be done in the fastest way possible?"
The answer to this question is simple and complex all at the same time. Essentially, building new inbound links to your website establishes credibility. The problem is that building these links properly needs to be addressed early on -- having a strong game plan is crucial for obtaining optimal results.
The three components of link building are:
1. Link Quality
2. Link Growth
3. Link Volume
The industry has adopted link quality and link volume as the primary ingredients for link building juice. The only problem is that link growth is still rarely addressed, and long term link growth strategies are scarcely mentioned in tight SEO circles, even among the most experienced.
Continue reading this article.
About
the Author:
Joe Griffin is the President of SubmitAWebsite.com. Founded in 1997, Submitawebsite, Inc., "The Industry’s Original Submission Company," is a leading provider of search engine marketing services including natural search engine optimization, xml feed syndication, contextual advertising, and search engine advertising/pay-per click management. Submitawebsite, Inc. also offers web design and development, credit card processing, and web hosting.
Stopdog.com
Tel: 480.949.6830
Cell: 602.882.1979
joeg AT submitawebsite.com
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