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06.27.07
One RSS Subscriber Worth 1000 Links?
 By
Steven Bradley
Aaron Wall thinks so and I tend to agree.
The type of people who subscribe to sites are also the type of people who write about that topic. If you have built up trust and a following your ideas spread faster than the competition.
Now I'm not sure if Aaron's got the numbers right. Links differ a lot in value and if you let me hand pick those 1000 links I think I could place 1000 of them on sites that would end up leading to more than one new RSS subscriber. Not all RSS subscribers are equal either. I know I'm subscribed to some blogs where my last visit was the one where I subscribed. Aaron may be off in the math, but he's dead on with his main point.
The typical person who subscribes to a feed writes and links back to that feed. The typical person who subscribes to a feed tells others and helps spread your ideas and your brand.
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Links are valuable for the direct traffic they send and the indirect traffic they send through search engines. But traffic is meaningless until it does something. When that traffic arrives at your site you hope to convert it into loyal customers and loyal visitors who'll come back to your site again and again. Isn't that what a subscriber is? Someone who's indicated they want to come back to your site again and again. Someone who does interact with your content over and over.
Aren't you trying to turn the traffic you get from links into the people that subscribe to your site's content? How many people do you think subscribed to SEO Book before they purchased the SEO Book? I know of at least one. Me. Why would you choose the starting point over the end goal? Are you looking for the person who visits your site once or are you looking for the person who comes back? Wouldn't you rather have the person who'll market for you and the person who might even purchase from you not just once, but many times.
RSS subscribers
Continue reading this article.
About
the Author:
Steven Bradley is a web designer and search engine optimization
specialist. Known to many in the webmaster/seo community by the username
vangogh, he is the author of TheVanBlog, which focuses on how to build
and optimize websites and market them online.
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