• Create An Effective Keyword Campaign
    [March 22, 2016] Online marketers need to understand the significance of creating the right keyword campaign to be successful. Search engines are always changing and a purely keyword intensive campaign can help in creating conversions. Here is an infographic by Smarter Digital Marketing with a detailed information on how to create a successful keyword campaign. Weekly Infographic: Create […]
  • Why more brands AREN’T experimenting with Snapchat
    [February 15, 2016] Yeah, I know Snapchat has 100 million daily active users. I know they have like 46 billion views on their videos (slight exaggeration). And I know every 17-year-old alive checks Snapchat no fewer than 89 times per day. I get it–Snapchat is a BFD (you aren’t the only ones who can use cool acronyms, Millennials!). Yet […]
  • How the psychology of “engaging” on Twitter has changed
    [January 11, 2016] No, this isn’t another post on how Twitter is changing. Or has changed. Or needs to change. I believe that ground has been covered. And then some. What I’d like to talk about today is how the psychology of user behavior has changed on Twitter–and more importantly, how that impacts us as marketers. To level […]
  • Twitter’s New Photo Experience
    [December 8, 2015] Twitter announced a new photo experience for Twitter.com, making users’ timelines “more immersive” by uncropping photos, enabling people to see them as they were meant to be seen. Historically, Twitter has cropped images to fit a certain size, but now users will be able to see the whole thing automatically, without having to click. Here’s […]
  • How Your Predecessor’s SEO Tactics Could Be Harming Your Website
    [November 6, 2015] It seems that people don’t stay with the same company for very long these days. And, if they do, they’re probably not in the same position as when they started. According to the U.S. Bureau of Labor Statistics, people keep the same job for a little more than four and a half years. So with that data in mind, […]
  • Google Dishes Out New Information About Penguin And Panda
    [October 6, 2015] Wondering what’s going on with Google’s Panda and Penguin updates? Well, not much has changed, but the company did address both at an industry conference. At SMX East, Google’s Gary Illyes reportedly said that the last Panda refresh is STILL rolling out. They had said up front that it was going to be a slow […]
  • Do Keyword Rankings Really Matter To SEO Agencies?
    [September 10, 2015] I often tell prospects that if our company is able to help them grow their business without getting a single one of their keywords ranked on Google, we’ve done our job. It’s a tough pill to swallow, especially for businesses that come to us to help increase their search engine rankings.
  • Twitter Has Developed A Full – Archive Search API
    [August 14, 2015] Last year, Twitter updated its search feature to enable users to search every tweet ever tweeted. Now, they’re making all of these tweets available via a new search API – the Full-Archive Search API.
  • Penguin Refresh’s Arrival is Months Away Says Google
    [July 20, 2015] Early last month, Google provided webmasters and SEOs with an update on what was going on with Panda and Penguin. The former was said to be coming in two to four weeks from that time, but that never happened. It’s still expected soon, but appears to have been delayed for technical reasons. Penguin, on the […]
  • Facebook Continues To Change Its News Feed Algorithm
    [June 15, 2015] Facebook announced that it’s rolling out another change to its News Feed algorithm that takes into account the time users spend on stories. Long story short, if users spend more time looking at a post, Facebook is going to assume that such a post is of interest. In other words, it’s not just about the […]
  • How The Google Tweet Section Will Impact The Results Page
    [May 27, 2015] Google and Twitter have been teasing us with a new integration of tweets into Google search results for months, but this week they finally made the official announcement. Real-time tweets are now showing in Google search results on mobile devices with desktop integration to come soon.
  • User Feeds Going To Be Changed Drastically By Facebook
    [May 4, 2015] Facebook, forever maligned for what it shows and doesn’t show people in their news feeds, might be moving to give users a bit more control. AdWeek’s SocialTimes spotted a new feature on mobile – a prompt that’s showing up atop users’ news feeds asking them to “pick friend and pages and see their posts at […]
  • New Image Interface Comes To Bing
    [April 14, 2015] Bing announced they are about to launch a new image search interface and design, which is aimed at helping the searchers do more with image search than to just look at images.
  • Yahoo Search Share Declines!
    [March 23, 2015] Yahoo’s recent increase in the US desktop search share has started to decline, according to the comScore’s monthly qSearch analysis. Yahoo replaced Google as the default search engine on Mozilla Firefox in December. That month, Yahoo saw its highest share – 11.8% of the desktop search market since 2009. The number later on increased to […]
  • Understanding what it takes to recover from Penguin: a basic blueprint
    [March 2, 2015] If you suspect your site has been hit by Google’s Penguin algorithm, there are some distinct factors you must consider in order to work towards recovery. As a business owner, you likely don’t have the time available to implement a complicated Penguin recovery plan yourself. However, if you suddenly find that traffic is dipping, your […]
  • Remember The Fundamentals of SEO
    [February 3, 2015] The more things change, the more they remain the same. That is in large part true with SEO. Here are some fundamentals to grasp for long-term SEO success. OK, everybody panic. Google just changed its algorithm again. Just kidding.
  • 2015: The year social media listening grows up
    [January 9, 2015] Happy New Year, everyone. This is the time of year where everyone makes predictions to show off how smart they are. At least they seem smart until you read the predictions later. I am too smart to make predictions, so instead I will tell you what I am already seeing that sounds like a prediction […]
  • Why Google’s latest change should worry you
    [December 1, 2014] Well, this sucks. Google recently dropped the local carousel for hotels, restaurants, and a number of other local listings. Now, it’s great news for Google—and what haven’t they done lately that’s good for Google—but it’s not so great for you. Because this change means that all the listings above the fold—fully 100% of the information […]
  • Twitter is Sending Less and Less Traffic to Your Website
    [November 3, 2014] Twitter seems to have a real user growth problem, and it’s scaring away investors. Meanwhile, it’s making changes that a lot of its loyal users don’t really like, and it’s sending less traffic to websites. Simply put, there’s not a lot of great news going on with the Twitterverse at the moment. Have you seen […]
  • 5 compelling social apps
    [October 14, 2014] There are both a number of applications I use every day and several I have played with that I thought I would share with you today. I have paid for some of these apps and others compel me but I don’t really have a use for them yet; that said, I keep on returning to […]
  • The Ultimate Moment of Truth Is Defined By Shared Customer Experiences
    [September 24, 2014] This is the story of when ZMOT met UMOT… Search is a natural step in the discovery process. In a web world, search engines offer a lens into a qualified and structured view to help online consumers focus and make informed decisions. With Google dominating search, marketers concentrated on improving search ranking through tried and […]
  • You don’t launch a successful blog. You build it.
    [September 3, 2014] Katie found this out 9 months ago, when she invested almost $8000 on the design and launch of her new business blog. The blog is still floundering and Katie emailed me, to ask if I thought she should relaunch it.
  • Twitter Plans to Leapfrog Facebook; Facebook Pushes More Apps | Social You Should Know
    [August 12, 2014] Twitter Grows Revenue 124%, Outlines Plans for World Domination At first blush, it’s hard to beat the 2.2 billion active users that Facebook has (1.3 billion if you ignore the double counting), but Twitter is undeterred. The microblogging service reported revenue of $312 million (up 124%) and 271 million active users (up 24%).
  • How to be a Google+ success
    [July 29, 2014] It just occurred to me, after spending a week deep-diving intoGoogle+, that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. If you want to succeed, you need to forget about your friends and your family. Leave them behind. There are cooler, smarter, […]
  • Examples and Case Studies Of B2B Content Marketing In 2014
    [July 2, 2014] Content Marketing has long been a staple for the B2B Marketing world with an increased boost in popularity due to changes in consumer information discovery and consumption. Over 90% of B2B marketers are using content marketing according to CMI and MarketingProfs. Far more research is conducted before sales contacts are made providing B2B companies an […]